Lawson Marketplace brings consumer-like app shopping to enterprise software

ST. PAUL, Minn., Apr 04, 2011 -- Lawson Software (Nasdaq:LWSN) today introduced Lawson Marketplace, a simple option for enterprise software users to purchase low-cost add-on items to help increase their productivity. Lawson Marketplace is now available and is accessible through MyLawson.com - the online gateway for more than 95,000 Lawson Software users. The company introduced Lawson Marketplace during the 2011 Lawson Conference and User Exchange (CUE), which opened today in Boston.

Lawson Marketplace is accessible to all levels of Lawson enterprise software users, including administrators, department leaders and end users. It offers a variety of add-on items that can help boost user productivity and efficiency. Many items on Lawson Marketplace were created by Lawson product experts as best practice workflows and processes derived from years of installations and software projects. Lawson Marketplace includes items that work with the Lawson S3 and M3 Enterprise Management Systems.

"Think of this in terms of the consumer-oriented online application stores that we've all become accustomed to using," said Matthew Allbee, product director for Lawson. "This is a way for our customers to access the wisdom and experience of Lawson experts. The items available for purchase help address some of the very specific day-to-day activities of a software user and present better ways of doing things - shortcuts to success - that can save Lawson customers time and money. Many are low-cost or even free and can be downloaded and used right away."

Lawson Marketplace opens with more than 180 items available, and Lawson expects to continue to offer more items on an ongoing basis. Customers can purchase the items directly through their secure MyLawson.com login using a credit card. Most items are available at a price that makes it easy for the user to expense them without going through significant and time-consuming approval processes. "We've created something that is essentially 'buy it, use it' for items that need little, if any modification," added Allbee. "Currently, other enterprise software companies claim to have similar online stores, but many times these are essentially online brochures that send the user to a sales person to begin a lengthy sales process."

Norton Healthcare, based in Louisville, Ky., was among the first customers to participate in the initial testing of Lawson Marketplace. Norton Healthcare serves hundreds of thousands of patients through its five area hospitals; five outpatient centers; 12 Norton Immediate Care Centers; and more than 100 primary care, specialty care and oncology physician practice locations.

"It's clear that the items available on the Marketplace are geared toward the actual user of enterprise software," said Karl Danielson, system director, Material Management Information Systems for Norton Healthcare. "This helps us determine if it would be easier to either purchase the item from Lawson Marketplace, try to develop it in-house, or enlist Lawson Professional Services for larger engagements. But for some of the task- or role-specific activities of our day-to-day users, Lawson Marketplace will be a good option to find low-cost, effective tools to help improve their use of their Lawson apps. Lawson Marketplace is also a great option for facilities that do not have the expertise to create this type of application with in-house resources."

Lawson is currently offering items developed by Lawson for Lawson customers. But the company is looking to add partner-developed items as well as workflows and processes developed by other Lawson customers. "We see the opportunity to expand the Lawson Marketplace in ways to deliver even greater value to our customers," added Allbee. "Our goal is to help remove barriers and make it easier for our customers to find add-on items that can help them uncover greater power in their Lawson applications."

About Lawson Software

Lawson Software is a global provider of enterprise software. We provide business application software, maintenance and consulting to customers primarily in specific services, trade and manufacturing/distribution industries. We specialize in and target specific industries including healthcare, services, public sector, equipment service management & rental, manufacturing & distribution and consumer products industries. Our software solutions include Enterprise Financial Management, Human Capital Management, Business Intelligence, Asset Management, Enterprise Performance Management, Supply Chain Management, Service Management, Manufacturing Operations, Business Project Management and industry-tailored applications. Our applications help automate and integrate critical business processes, which enable our customers to collaborate with their partners, suppliers and employees, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson's listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; uncertainties as to when and whether signed software license contracts will meet the conditions for the recognition of revenue; increased competition; the impact of foreign currency exchange rate fluctuations; continuation of the global recession and credit crisis; Lawson's ability to integrate acquisitions successfully; changes in conditions in the company's targeted industries; the impact of the earthquakes in Japan and New Zealand on the business environment; the outcome of pending litigation and other risk factors listed in the company's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

SOURCE: Lawson Software

Lawson Software
Joe Thornton, +1-612-868-3647
joe.thornton@us.lawson.com
or
Financial Dynamics
Diana Swanson, +1-312-553-6703
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